The Core of a Winning Grant Proposal: Persuasive Writing
Let’s face it: grant writing often seems like a formulaic exercise in making sure you have answered every question and included all attachments. Anybody can do that, right? But not everybody wins grants; far from it. First and foremost, grant writing is an exercise in teaching from a distance. Based largely on how you write your narrative, reviewers will decide whether you are creative, analytical, scattered, out of your depth, or a leader in your field. The written word is your best chance of getting into a reader’s consciousness, becoming memorable, and demonstrating that you are capable of executing the proposed project. While the funding guidelines and conventions may dictate the general style of your writing, successful grant writing tells a story and allows your agency’s voice and personality to shine through.
Through the principles of story structure and persuasive writing, as well as examples of real-life winning (and not so winning) proposals, this webinar will focus on the internal structure of the grant narrative and how to write engaging and memorable sections, paragraphs, and sentences in a way that is clear and compelling.
Fee: $65 per person
About the Trainer: Sharon Vardatira, fund development specialist for Youth Catalytics, brings over 30 years of experience in nonprofit development and management, including as development director and executive director of several Boston-area nonprofits. Since joining Youth Catalytics in 1996, she has helped a variety of organizations develop organizational capacity through fund development, fundraising planning, grant writing, program evaluation, community needs assessment, diversity education, and board development. In the last three years, Ms. Vardatira has written over 75 grants, raising approximately $5 million from government, private foundation, and corporate funders. She has a bachelor’s degree from Smith College and a master’s degree from Harvard Divinity School. She is a member of the Foundation Center, Associated Grantmakers of Massachusetts, and the Council on Foundations. She is also included in the US Department of Education Registry of Evaluation Researchers.