Advocacy in a Digital Age

Before jumping in to e-advocacy, it’s important to understand the legal limits of advocacy and lobbying for nonprofit organizations; Influencing Public Policy in the Digital Age from Alliance for Justice offers an overview of what’s considered okay and what’s over the line.

Tips for Using Social Media

  • Post links to news articles that explore advocacy issues related to your mission
  • Alert supporters to real-life actions they can take to further your cause
  • Encourage dialogue; post a thought-provoking link and pose a question to your audience
  • Post photos or real-time updates during advocacy events and legislative days
  • Upload videos of advocates sharing personal stories
  • Create an open and secret Facebook groups
  • Link virtual campaigns to actual activities. Remember there’s no substitute for real world action!